Elevating Retail Beauty: Dynamic Masthead Design
Elevating Retail Beauty: Dynamic Masthead Design
Miracle of Aloe, a renowned international retail health and beauty brand specializing in aloe vera products, sought an exceptional design for their website masthead to promote an upcoming sale. Seamlessly integrating sales elements, I crafted a user-friendly interface with the primary aim of boosting sales. Leveraging the brand's established standards, I not only reinforced their identity but also enhanced the overall shopping experience, improving customer engagement thereby elevating both the visual appeal and commercial effectiveness of the masthead.
Client: Miracle of Aloe
Goal:
Brand Awareness, Improved Customer Engagement, Revenue Increase
Project Timeframe: 24 Hours
Toolkit Breakdown:
Adobe Photoshop, Big Commerce
Website Masthead
With a focus on creating a visually compelling and festive design that would immediately capture attention. Utilizing Adobe Photoshop, I incorporated key holiday elements like a golden ribbon and sparkling bokeh effects to evoke a seasonal feel. Additionally, I adhered to the brand’s design standards to ensure alignment with existing visual elements. The central focus was on the product lineup and the 40% discount, with a clear call-to-action button to encourage immediate interaction.
During the design process, I carefully balanced aesthetic appeal with functional messaging. The resulting banner effectively communicated the special holiday offers, making it easy for customers to understand the value proposition at a glance. This strategic use of design elements and software capabilities, while maintaining brand consistency, ensured that the promotional goals were met within the deadline.
Savings Coupon and Sale Setup.
Setting up the 40% off coupon in BigCommerce was crucial for the promotion. This configuration ensured customers received the promised discount seamlessly, driving engagement and sales while maintaining trust. Additionally, utilizing custom notes in the shopping cart based on variable quantities and subtotal amounts helped raise the average order value during the promotion.
I worked diligently to test the coupon thoroughly before launch, ensuring it applied correctly and provided the intended discount. This meticulous testing was crucial to maintaining customer trust and ensuring a smooth promotional experience.
Leveraging my e-commerce experience and design skills, I rapidly completed the project within 24 hours while adhering to the brand’s design standards, resulting in stronger customer engagement and increased revenue.
Clear Focused Design: Engaging, Effective, Profitable.
In this project I demonstrated exceptional efficiency in delivering its objectives promptly. Integrating design and sales strategies seamlessly, I adopted a multifaceted approach to ensure success. Notably, the initiative yielded tangible results, a significant increase in average cart values and heightened user engagement. The design was bolstered by flawless sale execution, cultivating a rewarding user journey.