Holiday Sale: Email and Website Promotion
Holiday Sale: Email and Website Promotion
Tigi Cosmetics, a National Beauty Brand Renowned for Luxurious Salon Cosmetics and Hair Care. With a focus on expanding brand reach, raising awareness of their direct-to-consumer website, and delivering exceptional value through a compelling sale, this promotion aims to enrich the customer experience while achieving all targeted Key Performance Indicators (KPIs).
Client: TIGI Cosmetics
Targeted KPI's:
Traffic Growth, Increased Conversion Rate, Improved Customer Engagement, Revenue Increase
Project Timeframe: 72 Hours
Toolkit Breakdown:
Adobe Photoshop, Big Commerce, Klaviyo
Website Masthead
The website masthead serves as the centerpiece of the campaign, welcoming visitors with festive cheer and seasonal charm. Infused with the spirit of Christmas, the masthead features a harmonious blend of vibrant colors, glittering ornaments, and iconic holiday motifs. Designed to evoke warmth and excitement, the imagery seamlessly integrates TIGI Cosmetics' brand elements, inviting visitors to explore exclusive holiday offers and product collections.
Custom Email Design
In tandem with the website masthead, a custom email design was meticulously crafted to extend the campaign's reach and engage TIGI Cosmetics' subscribers. Mirroring the imagery and brand style of the website masthead, the email design conveys the joy and magic of the holiday season. Rich visuals and festive messaging capture the essence of Christmas, enticing recipients to discover special promotions and gift ideas. The design layout is thoughtfully optimized for both desktop and mobile devices, ensuring a seamless and immersive user experience.
Savings Coupon Setup and Testing
Setting up the 70% off coupon in BigCommerce was crucial for the marketing promotion as it served as the primary incentive driving customer engagement and sales. The correct configuration of the discount code ensured that customers received the promised discount seamlessly, which was vital for maintaining trust and satisfaction. This setup allowed targeting specific products or categories, enhancing the ability to clear out inventory or boost sales of particular items
It's crucial to test the discount code before making it live to ensure it applies correctly under all conditions, integrates smoothly with other promotions, and prevents any potential issues that could lead to customer dissatisfaction or revenue loss. Testing ensures the promotion runs seamlessly, providing a positive customer experience and maintaining the integrity of your marketing strategy.
Email Setup, Testing and Deployment
In tandem with the website masthead, a custom email design was meticulously crafted to extend the campaign's reach and engage TIGI Cosmetics' subscribers. Mirroring the imagery and brand style of the website masthead, the email design conveys the joy and magic of the holiday season. Rich visuals and festive messaging capture the essence of Christmas, enticing recipients to discover special promotions and gift ideas. The design layout is thoughtfully optimized for both desktop and mobile devices, ensuring a seamless and immersive user experience.
In conjunction with the website masthead, rigorous testing and thoughtful deployment strategies were employed to maximize the impact of the custom email design in extending the campaign's reach and engaging TIGI Cosmetics' subscribers. Various elements such as subject lines, visuals, and call-to-action buttons were meticulously tested to ensure optimal performance and recipient engagement. A comprehensive deployment schedule was devised to deliver the emails at strategic times when subscribers were most likely to be receptive, leveraging insights from past data analysis. This meticulous approach not only ensured consistent brand messaging across platforms but also contributed to higher open and click-through rates, further enhancing the campaign's effectiveness in driving conversions and fostering customer loyalty.
Marketing Triumphs: Proof in Performance
Celebrating the culmination of the recent campaign successes, Tigi cosmetics website witnessed a surge in traffic growth, escalating from a consistent monthly rate to an outstanding level, which highlighted my enhanced visibility and engagement strategies. Moreover, diligent efforts were mirrored in the substantial improvement in conversion rates, marking a significant milestone. Additionally, refining email subject lines and optimizing send timing played a pivotal role in boosting response rates, emphasizing a commitment to precision in communication. Most notably, the campaign's culmination resulted in the highest revenue ever achieved from any previous online promotion from TIGI cosmetics.